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TW Steel and Coronel brothers join forces again

TW Steel and Coronel brothers join forces again

Marking the 10th anniversary of the iconic partnership between TW Steel and the Coronel brothers, the two parties decided to tackle the Dakar together for the 10th time. Over the last decade, TW Steel has taken inspiration from their adventures in the world’s toughest race to create Dakar special edition timepieces packed with as much attitude as the rally itself.

For ten Dakar rallies now, the Coronel brothers have stepped up to the desert challenge with TW Steel by their side and the 2017 edition will be no exception. Racing legends in their own right, the Coronel brothers bring their own unique Dutch style combined with TW Steel’s Big Time attitude to the competition.

Not ones to let a milestone like ten years pass without something special to mark the occasion, TW Steel will celebrate the anniversary by releasing two new watches in December. The Dakar timepieces capture the rugged, rough and wild nature of the Dakar rally and mark the ten-year friendship in style. The combination of the Coronel name and TW Steel’s attitude and design is a winning one and the special editions are ready to stand out with bold designs based on the Coronel Dakar buggy and highlighted with the team’s signature black and orange colour scheme.

“The Coronel brothers represent everything we love about motorsport,” commented TW Steel CEO Jordy Cobelens. “Tim and Tom are not just brand ambassadors, they are our friends.  We share the same Dutch down-to-earth attitude and passion for adventure and speed. Bringing their sense of fun and sportsmanship and combining it with TW Steel’s bold design has always been an easy mix and one we’re happy to celebrate!”

Looking to conquer the rough terrain and gruelling conditions in their custom built buggy, this rally might be their finest yet. The team have been busy preparing for the upcoming Dakar, spending the last few months in the workshop, tinkering away to hammer every bit of power they can from their off-road machine.

“Every Tuesday and Thursday, eight to ten of us are working flat out in the workshop and that’s a great thing to be doing, as it creates a real team spirit” said Tim Coronel. “After all, a team must be capable of acting like a team.” Coronel later spoke about the ongoing partnership with TW Steel saying, “Partnering up with TW Steel again for our tenth Dakar was a natural choice for everyone involved. We share the same Dutch attitude and taste for adventure. The last ten years have been an incredible experience and we look forward to celebrating with hopefully our best ever result this year!”

In Dust We Trust – Episode #1 from TW Steel on Vimeo.

In Dust we Trust

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